Manchester Arndale is at the heart of Manchester, boasting 200 shops, eateries, and entertainment spots, including brands like Apple, Next, Nando's, and the newest flagship store from Frasers Group's Sports Direct. 

The store was designed by design agency, The One Off for Sports Direct (and SmithBrewer for the USC concept) and project managed by eb designs who procured and implemented a full end to end shop fit working with the relevant suppliers and contractors to complete the project. The store features a Subsoccer-branded bench football arena. The custom Subsoccer bench football game has been crafted per eb designs' specifications and with Sports Direct's signature colours.